一道通往南洋特产的芳香宝藏即将开启

庄主张洪施展了时光倒流的幻术，老南洋历史赫赫有名的美点，被赋予了古早的香气与滋味，一如登宝塔，一层又一层的风光，就从这里启程……

张洪—老張記同是一家人

張家莊集合一家子成员

张洪小简介 – 

張家莊庄主——张洪，华裔，南洋年过半百老伯，别号龟毛老土怪。两鬓斑白，两眼炯炯，触觉灵敏，手扶老铁马，为的就是寻找马来西亚独有特产；误打误撞找到了最高品质的高山文冬姜，从此对它爱不释手。

本着对生命一种最初衷的热诚，庄主展开了一段漫长的寻根之旅，花了10年光景，终于找到了一份马来西亚独有的特产《高山文冬姜》，这份只有彭亨文冬区仅有的道地优良产品。因土质和气候的影响，这里产出的高山文冬姜，所含的6-姜酚含量较高，代表高山文冬姜对人体的功效也比较高，其味道则比其他的姜无论是辛、香、芳、辣味都较浓烈。

庄主亲自参与研发，每一个产品都由庄主亲自监督制作，时到今日已出产超过80种由不同的姜品种制成的产品，希望能够把姜里的独有的热源和健康带给大家。借此也希望张洪能够一起成为马来西亚独一无二的伴手礼，一起冲出海外市场，让更多人能够品尝到不同姜品种的魅力所在。

老張記小简介-

张洪有一兄长，人亲切唤之“老张”，年岁稍长，模样跟张洪酷似，而追求美食原味的决心有过之而无不及，千里迢迢到各地去，为的就是寻找多年逐渐消失的纯朴美味，古早味中带巧思，如虾丝卷、 番婆饼 、天然龙眼蜜等，纳入張家莊名产之一，回味乡土情怀。。。

Let's embark on a journey to discover the lost treasure of Nanyang Chinese cuisine.

By using a time reverse magic, Master Cheong Hoong unveiled one by one the culinary delights of the old Nanyang famed delicacies. It is like climbing the pagoda level by level slowly savoring the moment. One by the one, these tidbits transport you back to the reminiscence of the old times long gone…This is how it all begins…

Cheong Hoong and Lao Zhang Ji is a family

Zhang Village - Place that unites all family members

Master Cheong – Cheong Hoong, Chinese immigrant, a 50-plus-year-old uncle nicknamed lovely Weird Old Perfectionist. With glowing eyes and a refined sense of smell and taste, he went on a culinary adventure within the country to abroad to find original culinary delights of olden days. 

One day he has found the premium quality of Bentong Highland Ginger and since then, is a never ending road for Master Cheong to search more what he can do from the ginger. Bentong Highland Ginger is an unique Malaysian specialty that is only available in Pahang Mountains. Due to the influence of soil and climate, the ginger produced here has a higher content of 6-gingerol, which means that it is more effective for the human body, and its flavor is stronger than other ginger in terms of pungency, aroma, fragrance and spiciness.

With over 80 different products made from different kind of ginger, Master Cheong personally involved in the research and development, and each product is made under the supervision of Master Cheong. He hope to bring the unique heat from different ginger and health benefits to everyone.

We hope that Cheong Hoong's products will able to become a unique souvenir in Malaysia, and that more people will be able to taste the charm of different type of ginger to become healthier.

Introduction of Old Cheong

Cheong Hoong has a brother, fondly called "Old Cheong", slightly older but the strong family resemblance with Cheong Hoong proclaims his identify. His passion and heart for excellent food is as strong as his brother's. As such, he has travelled far abroad to seek for yesteryears rapidly disappearing simple and traditional flavours.

誠食 - 诚心诚意食材 

透过契作诚意支持世界各地的活力农耕，有机农耕和自然农耕的产品。

庄主在成功打造了国内知名品牌后，张洪在一个机缘巧合下接触到有机农耕，因而激发起开创一个新事业领域的契机，投入生产不含任何化学物质的绿色食品。

透过旗下新创设的副品牌- 《誠食》，秉持着这些核心价值，他坚持所有食品的原材料必须采收于全天然的农耕地、生产过程务必严谨把关以确保原料质量，直至完整包装成方便食用的产品。其中包括有机文冬姜粉、有机香茅粉、有机辣木粉、自然农耕黄姜粉。。。等即是其诚意良品之一。

“誠食”里所有的产品都不经基因改造，完全不添加任何的防腐剂、乳化剂、膨松剂、人工调味料、香精和色素，为的就是提供顾客安全健康的食品。

曾经，张洪发现一批购入原料的品质不甚理想，毅然拒用并将它们以堆肥处理作为改善土壤之用，而非以谋取商业利益为优先考量。张洪致力予为消费者的权益把关，因此宁愿自掏腰包进行各项非官方规定的检测，以求确保生产出消费者能够安心食用的产品。

《誠食》恪守对农耕业者的承诺，致力于推广各地的天然农产品的同时，也打造了一个友善环境及健康安全的品牌信誉。

Honest Food Story

Supporting all biodynamic, natural farming and organic farming products through Deeds of Goodwill.

After a successful venture as one of the prominent producers of local food brand, Cheong Hoong has branched out and embarked on advocating chemical-free green foods which does not contains any chemical substances.

Under the co-brand, Honest Food, he proudly presents the 100% safe organic and environmentally friendly foods. He insists that all food products must be made from raw materials harvested from sustainable farming land, and that the production process must be carefully controlled to ensure the quality of the raw materials, until they are packaged and ready for consumption.

These products include organic winter ginger powder, organic lemongrass powder, organic moringa powder, and natural farming ginger powder. All these products are one of its sincere products.

All the products in "Honest Food" are not genetically modified and do not add any preservatives, emulsifiers, bulking agents, artificial flavourings and colours, in order to provide customers with safe and healthy food.

He once made bulk purchases of the raw ingredients, but due to quality issue, has turned them into compost to fertilise the land instead of making a commercial gain out to them.

Focusing on guarding the interest of consumers, he conducted authority-unrequited test out of his own pocket so the consumers have a peace of mind while enjoying his foods.

Honest Food upholds a promise to the farming community to promote green produce and also brands the assurance of healthy safe foods.

老張記 - 回味乡土情怀

Lao Zhang Ji - Recall the taste of homeland

Cheong Hoong's elder brother, “Lao Zhang Ji” has amassed various products which do not use chemical preservatives and flavours.

He went to neighboring countries until he found simple, down-to-earth and traditional culinary delights which have preserved their original flavours. Thus, by doing so “Lao Zhang Ji” has become a heaven for traditional food which has preserved the original flavours of yesteryears.

With the same philosophy as "Cheong Hoong", we want to let more people feel the strong flavor of the countryside, Cheong Hoong and Lao Zhang Ji work together to bring you the most natural flavor, reminiscent of the purest local sentiment.

We focus on bringing together well-known specialties from different places, hoping to bring back the roots of diverse ethnic flavors, and to develop and promote traditional local products, and share with you the eternal taste of this tradition.

Lao Zhang Ji also does not forget the original intention, in order to respond to the traditional culture of Chinese New Year, we will launch the New Year cake only in the New Year at a specific time, in order to let more people do not forget these traditional culture and food.